In 2021, Erlab redefines its brand platform and adopting a new logo defined by a unique global brand signature.
The iconography, created by Erlab in 2005 with the earth and the butterfly, becomes streamlined. In nature the butterfly is an indicator of air purity. The previous icon has metamorphasized into the current unique emblem reflecting the brand’s mission to provide a healthier environment. The new Erlab logo immediately communicates the simplicity, purity and high-tech positioning of Erlab products.
You can breathe.
The new brand signature affirms Erlab’s global leadership in air filtration technologies. It expresses the final benefit provided by all Erlab products: the guarantee of breathing pure air, both inside and outside the laboratory. Starting January 1st, 2021, the new logo and brand signature will be used for all ERLAB products, packaging, signage and communications.